Internet represents a value under multiple aspects: cultural, social, artistic. But it does not go forgotten the economic aspect. Nevertheless, never it has not been measured the value that Internet supplies to our Country in economic terms. For this reason we have asked Boston Consulting Group to realize a study that answered to this question and defined the effects of the Internet economy on the Italian economy also in perspective key.
The Study supplies of the interesting result that we think can represent a base of argument and reflection, bringing to light the elements on which would be opportune to bet in order to render such impact still more pervasivo.
The study, entitled Internet Factor, is releasable from the www.fattoreinternet.it site
With an increase of 10% regarding 2009, the Internet economy has caught up in a 2010 value of 31,6 billions of euro, par to 2% of the Italian PIL.
For having a term of comparison, agriculture and utilities in the same period they have caught up 2.3% of the PIL, while the ristorazione has not exceeded 2%.
Considering also the indirect effects of the Web on our economy and estimating therefore also the value of the ROPO - cio the value of the goodses online and acquired offline searched - and of the eProcurement of Public Administration, the impact total is of approximately 56 billions of euro in 2010.
This the scene puts into effect them. But the aspect probably more interesting is that relative one to upgrades them of increase of the Internet economy.
With a annual increase attended comprised between 13% and 18% between 2009 and 2015, the Italian Internet economy will represent in 2015 between 3.3% and 4.3% of the PIL.
According to a conservativo scene that considers an increase of the penetration of Internet and the propensione to the e-commerce online with the past, the Internet economy varr 59 billions of euro in 2015, given more than doubled regarding 2009.
Holding instead account of the peculiarities of our country, that it counts 15 million smartphone and a propensione to the purchase through advanced piece of furniture commerce to that of the European countries more advances, the Internet economy will be able to catch up the 77 billions of euro in 2015.
For every euro of increase of the Italian PIL from here to 2015, in average 15 cent could be riconducibili to the expansion of factor Internet (12% or 18% according to the scene).
The Italian Internet economy is found today to a carried out point of; it can represent one of the main ones driver of increase for our country (as it has happened, as an example, for England and France in the last years), but it is necessary to identify the levers on which making pressure in order to capture some at best it upgrades them.
The Study Internet Factor then dedicates to a chapter particularly meaningful it to the small medium enterprise, demonstrating that the small enterprises that they have to active presence on Internet invoice more, export than more, they assume than more and is more productive. A topic, this, on which we will return soon, because it covers a determining importance for our country.
All this and a lot other anchor is Internet Factor. We continue to speak of on www.fattoreinternet.it, and if you are interested to follow the event of presentation of the study, you can make it thanks to the direct one in streaming from Altratv.tv, beginning from the 18 this evening, 12 you open them.
The Study supplies of the interesting result that we think can represent a base of argument and reflection, bringing to light the elements on which would be opportune to bet in order to render such impact still more pervasivo.
The study, entitled Internet Factor, is releasable from the www.fattoreinternet.it site
With an increase of 10% regarding 2009, the Internet economy has caught up in a 2010 value of 31,6 billions of euro, par to 2% of the Italian PIL.
For having a term of comparison, agriculture and utilities in the same period they have caught up 2.3% of the PIL, while the ristorazione has not exceeded 2%.
Considering also the indirect effects of the Web on our economy and estimating therefore also the value of the ROPO - cio the value of the goodses online and acquired offline searched - and of the eProcurement of Public Administration, the impact total is of approximately 56 billions of euro in 2010.
This the scene puts into effect them. But the aspect probably more interesting is that relative one to upgrades them of increase of the Internet economy.
With a annual increase attended comprised between 13% and 18% between 2009 and 2015, the Italian Internet economy will represent in 2015 between 3.3% and 4.3% of the PIL.
According to a conservativo scene that considers an increase of the penetration of Internet and the propensione to the e-commerce online with the past, the Internet economy varr 59 billions of euro in 2015, given more than doubled regarding 2009.
Holding instead account of the peculiarities of our country, that it counts 15 million smartphone and a propensione to the purchase through advanced piece of furniture commerce to that of the European countries more advances, the Internet economy will be able to catch up the 77 billions of euro in 2015.
For every euro of increase of the Italian PIL from here to 2015, in average 15 cent could be riconducibili to the expansion of factor Internet (12% or 18% according to the scene).
The Italian Internet economy is found today to a carried out point of; it can represent one of the main ones driver of increase for our country (as it has happened, as an example, for England and France in the last years), but it is necessary to identify the levers on which making pressure in order to capture some at best it upgrades them.
The Study Internet Factor then dedicates to a chapter particularly meaningful it to the small medium enterprise, demonstrating that the small enterprises that they have to active presence on Internet invoice more, export than more, they assume than more and is more productive. A topic, this, on which we will return soon, because it covers a determining importance for our country.
All this and a lot other anchor is Internet Factor. We continue to speak of on www.fattoreinternet.it, and if you are interested to follow the event of presentation of the study, you can make it thanks to the direct one in streaming from Altratv.tv, beginning from the 18 this evening, 12 you open them.
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