Little more than a month and means: a lot is duration a publicity of the Scion di Toyota through a skin for iPhone, iPod touch and iPad on which it has been carried out the jailbreaking. But not hardly the advertising campaign has received the attention of the average the advertising agency has asked to finish the promotion and not to continue like originally previewed.
Little days ago an article series has evidenced the originality of the marketing of Toyota and its Velti person in charge.In order to promote the new model of the Scion automobile, at the beginning of February it has made to realize and to distribute through ModMyi a graphical topic for iPhone & C. with background, icone and shielded home personalized.
The particularitity of the thing is that the topic is distributed (free of charge) through Cydia, the app store alternative for the user that has freed iOS to the aim to install software, hack and other personalizzazioni, prevented from Apple.
Signaling the thing, the blog 9to5mac it has pointed out that the store Cydia has approximately a million and half customers to the day and has imagined that the company of Cupertino did not have to be big thing happy one of this competition to its network of mobile publicity, iAd. Twenty-four hours after Kyle Matthews, founder of ModMyi, it has announced that Velti has asked for interrompre the advertising campaign and to remove the topic from Cydia.
The responsibles of public relation of Toyota have denied any participation of Apple and described to the topic (and the banner on ModMyi) like a interesting experiment in order to address to public a new one that had however to be concluded in the end of March. Matthews but has pointed out that Toyota and Velti meant to continue the distribution of the topic, and indeed they had already sent a check in order to cover the successive period.
Little days ago an article series has evidenced the originality of the marketing of Toyota and its Velti person in charge.In order to promote the new model of the Scion automobile, at the beginning of February it has made to realize and to distribute through ModMyi a graphical topic for iPhone & C. with background, icone and shielded home personalized.The particularitity of the thing is that the topic is distributed (free of charge) through Cydia, the app store alternative for the user that has freed iOS to the aim to install software, hack and other personalizzazioni, prevented from Apple.
Signaling the thing, the blog 9to5mac it has pointed out that the store Cydia has approximately a million and half customers to the day and has imagined that the company of Cupertino did not have to be big thing happy one of this competition to its network of mobile publicity, iAd. Twenty-four hours after Kyle Matthews, founder of ModMyi, it has announced that Velti has asked for interrompre the advertising campaign and to remove the topic from Cydia.
The responsibles of public relation of Toyota have denied any participation of Apple and described to the topic (and the banner on ModMyi) like a interesting experiment in order to address to public a new one that had however to be concluded in the end of March. Matthews but has pointed out that Toyota and Velti meant to continue the distribution of the topic, and indeed they had already sent a check in order to cover the successive period.








